Why Buy Tires with RFID Tags in the UAE?

Tires Can Communicate with RFID Tire Tags

RFID Tire Tags or Radio Frequency Identification for tires are a revolutionary technology that enabled Tire Distributors worldwide to build long-lasting trust with their customers. It is a mark of the product’s authenticity and the legitimacy of its source, two crucial factors that customers value above all else.

Furthermore, RFID Tags paved the way toward the elimination of counterfeits, sub-standard tires and ensure the right specification of tires for a specific country / geographical region are imported in line with the government regulations leading to a significant enhancement in customer satisfaction. This technology connects the tires to an ecosystem of manufacturers, distributors, and customers.

But how does this technology manage to pull it off? It does so with the help of information it holds.

RFID Tire Tag Provided Information

Depending upon the storage capacity of the tag, it can carry the following information:

1. Identification number
2. Brand name
3. Country of origin
4. Date of manufacture
5. Type of tire
6. Rotational count of the tire
7. Temperature rating
8. Traction rating
9. Treadwear rating

The Benefits of RFID tire tags

RFID tags on tires have many benefits that add value for the customer. We’ll briefly cover some of the important data obtained from them:

The Brand Name, Date of Manufacture, Country of Origin

The Brand Name is an important piece of data that can be accessed via the RFID tag, giving total peace of mind to the customer that the tire is indeed original.

While the date of manufacture ensures that you are buying brand new tires and the country of origin specifies where the tires have been manufactured.

Manufacturers have various production facilities globally in different countries producing the same specification of tyres across these facilities to reduce the production cost and shipping time.

What makes it even better is the fact that this data can’t be falsified. That’s because it is extracted from a centralized cloud database, a part of an encrypted ecosystem adopted by the Tire Industry worldwide.

Identification Number

Another piece of crucial data is the identification number or the serial number that’s unique to each tire. Yet again, this data is encrypted and can only be known via the RFID Tire Tag network. It’s only privy to the manufacturer, the authorized distributor, and the customer looking to make a purchase. It’s yet another factor that makes this technology robust, proving our previous claim of eliminating counterfeits, thereby garnering complete trust of the customer.

Temperature Rating

Outside the RFID Tire Technology Network, customers can be fed with doctored temperature ratings; and when it comes to cities like Dubai, where temperatures plummet and spike through the year, it becomes key knowledge before finalising a Tire purchase.

Not only do false ratings deceive the customer, but it also becomes a matter of driver and passenger safety which is essentially the biggest concern. RFID Tire Tags and the Tire information service takes care of it all, thus keeping you safe and sound on the road.

Learn how Michelin is working on a new generation of RFID tags for tires.

Buy Tires Online at MFIX

All tires sold at MFIX, the best online tire shop in Dubai, come with RFID tags, so you can rest assured that you’re buying an authentic product with the right specification. For more information on RFID tags, online tire shopping, and mobile tire fitment services in Dubai, please get in touch with us.